The South's premier HBCU football event returns to Mercedes-Benz Stadium.
A once-in-a-generation opportunity to own a cultural moment.
For 25 years, the Atlanta Football Classic packed 60,000+ fans into the Georgia Dome — making it one of the highest-attended annual HBCU sporting events in the nation.
After a decade-long hiatus following the venue transition, the ATL Classic returns in 2026 with a built-in audience, deep cultural relevance, and the most advanced stadium in the Southeast. This is not a startup event. It's a legacy revival with proven demand, and sponsors who move early will own the narrative of its return.
A portion of event proceeds directly funds scholarships at participating institutions, continuing the Classic's legacy of educational empowerment.
Thousands of visitors filling hotels, restaurants, and local businesses throughout Classic Weekend, generating millions in economic impact.
A platform that uplifts HBCU traditions, marching band culture, and the Black college experience on a national stage.
The stadium's 63,000 sq ft halo video board — the largest in-stadium LED display in the world — delivers jaw-dropping brand exposure to every seat.
Branded tents, sampling stations, interactive games, and photo ops in the stadium's massive tailgate campus reaching 20,000+ fans pre-game.
Integrate your brand into the Friday night concert, VIP reception, and official after-parties reaching affluent attendees.
From on-field halftime integrations to augmented reality fan experiences — we'll co-create activations tailored to your brand's goals.
